Trust is valuable
IF has unrivalled expertise in making ethical data use delightful and commercially viable. We prototype products worth trusting and, working with companies, we test and research tomorrow's technologies so they serve people.
Doing and thinking
We're excited data rights and safety are getting more attention. But how do you go beyond describing the problem? IF's technologists, researchers and designers work with CEOs and product teams to do just that.
Building tech differently
At IF, we want a better, more ethical information society. That’s why we publish our data permissions catalogue, for others to use and be inspired by.
We have worked with
“ I was impressed by IF’s work, the speed at which they understood the problem space, and their ideas on the wider system necessary to create trust. ”
Matt Jones Google AI