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We are a technology studio, specialising in ethical and practical uses of data

Trust is valuable

IF has unrivalled expertise in making ethical data use delightful and commercially viable. Working with companies, we prototype products worth trusting, and we test and research tomorrow's technologies, so they're in service to people.

Flexible SIM Card.

Doing and thinking

We're excited data rights and safety are getting more attention. But how do you go beyond describing the problem? IF's technologists, researchers and designers work with CEOs and product teams to do just that.

IF team collaborating.

Building tech differently

At IF, we want a better, more ethical information society. That’s why we publish our data permissions catalogue, for others to use and be inspired by.

The Data Permissions Catalogue open on a laptop

We have worked with

Google logo Open Data Institute logo DeepMind logo Oxfam logo Bulb logo Coop logo Barnardo's logo CHOICE logo
I was impressed by IF’s work, the speed at which they understood the problem space, and their ideas on the wider system necessary to create trust.

Matt Jones Google AI

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