Trust is valuable
IF has unrivalled expertise in making ethical data use delightful and commercially viable. Working with companies, we prototype products worth trusting, and we test and research tomorrow's technologies, so they're in service to people.
New products for telecoms
In collaboration with the Open Data Institute, we researched how open APIs in the telecoms sector could lead to new kinds of commercial products and transform the market. Our prototypes and findings are presented in a report to inform how government and industry identify risks, and capitalise on opportunities.
Doing and thinking
We're excited data rights and safety are getting more attention. But how do you go beyond describing the problem? IF's technologists, researchers and designers work with CEOs and product teams to do just that.
Building tech differently
At IF, we want a better, more ethical information society. That’s why we publish our data permissions catalogue, for others to use and be inspired by.
We have worked with
“ I was impressed by IF’s work, the speed at which they understood the problem space, and their ideas on the wider system necessary to create trust. ”
Matt Jones Google AI